The Radio world lack any visual input on their shows, so they created Jingles. These jingles are used so that the listeners will associate that jingle with the particular station, DJ and programme. Usually its fits the programme that is playing at the time, so an upbeat, jingles full of new age songs, will be played n a youth station like BBC Radio 1. Whilst a more relaxing and symphonious tune would better fit Terry Wogan’s show on BBC 2.
It’s a form of identity for these show hosts, without them, people wouldn’t really remember what station their favourite DJ is on, or when a particular programme comes on and on what frequency.
We were taught about 3 main Jingles; Show Promo, News and Station Iden.
The Show Promo usually consists of multiple tracks mixed and edited so they fit in together, sounds effects as well to beef it up and finally the voice(s) of the presenter, talking about the times of the show, a line up of guests and what it’s all about.
The News Jingle is meant to be strong, but short and catchy, so people know that the news has started. Usually it contains the station’s name for their news broadcast and maybe strong drum line with some keyboardish kind of tunes.
The Station Iden is the smallest of the 3, only having a simple background tune and the name of the station.
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